Many universities use the Business Strategy Game (by Glo-Bus Software) to teach MBA/BBA students in Business Strategy subjects. This game is also bundled with McGraw-Hill's textbook.
I am an MBA student in Hong Kong. I played this game and failed to win. However, I would like to share my progress and results with other students around the world.
Before playing the game, I've found a very detailed guide by other students: http://www.corvalliscommunitypages.com/bsgimages/bsgrev2.html. It is a great start for everybody.
I would like to share my result here.
Footwear Industry Report yr10-18
Competitive Intelligence Report yr10-18
Our Company Report yr10-18
Final Result of our team
Actually the game highly depends on you and your rivals' attitude. If everybody is conservative, the game is boring. If some of them are aggressive, the game is fun and every round is a bloody killing field.
If you find this site is useful, no matter you win or lose, please email your results (in similar PDF format) to me at philipwai99@gmail.com. Or simply upload them somewhere and post the links in the comments.
Have fun!
Monday, July 28, 2008
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5 comments:
Very nice Philip your comments. I'm playing right now but i'm looking for someones to share me some results to compare my job
my e.mail is
pcpremium_inc@hotmail.com
I'm from Mexico
I am currently playing. Someone on the team, who didn't know what they were doing, made a really bad decision. Now we are in the negative in EPS, ROE, Net Profit and our credit rating is a C-. I found you info very helpful, but can't seem to get these negative performance projections to go away. Any thoughts or suggestions?
WHYYY DIDN'T I THINK OF GOOGLING FOR THIS SOONER?! We were #2 in our class whouping all kinds of ass then we just kept moving slowly down. Thanks for the guide I will show you what we make it out to be. This is a capstone course for us and takes up to 20% of our total grade!
For Anonymous #2, while it's too late, the main thing would have been to follow the original poster's recommendations.
I wound up consulting for a friend's BSG run. Brought her from a similar situation in 10th place, up to 4th place with a score near 100, starting halfway through the game.
It's doable. The main process is always the same (kind of like what's outlined on the http://www.corvalliscommunitypages.com/How_To_Win_the_BSG_Business_Strategy_Game.htm page)
1. Pick your company's strategy - differentiation (high models, low volume, high price, high quality), low cost(high models, high volume, low price, low quality), best cost (high models, high volume, high price, high quality)
While you can switch things around from turn to turn, that can make things a bit confusing. Also, if you have a professor that grades you based on whether or not you run it like a real company, that can cost you.
2. Translate that strategy into your simulation company's approach
3. Check the exchange rates to figure out distribution focuses (where you make more money, sell more there if possible or at least increase the prices if possible)
Then do each decision screen at a time.
In your specific case, you probably needed a 10 year loan (even at high interest rate) to square things away.
I am starting the game now. Will post my results when I am done!
Thanks!
S
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